Coca-Cola will issue its first NFT collectibles to commemorate International Friendship Day on Jul. 30.
Inspired by video-game loot boxes, the NFT pack will include a Friendship Box packed with four 1-of-1 NFT collectibles, plus more surprises only to be revealed when the Box is opened.
Coca-Cola will donate all proceeds from the OpenSea auction to Special Olympics International.
Share this article
The auction will begin at 12:01 am UTC on Jul. 30, and close at 8:00 pm UTC on Aug. 2.
Coca-Cola Adopts NFT Technology
Coca-Cola is stepping into the NFT space.
In collaboration with Tafi, a custom 3D content creator for virtual avatars, and Virtue, a creative agency born from Vice, the drinks brand is creating its first digital collectibles collection to commemorate International Friendship Day. Proceeds from the sale will go to Special Olympics International, Coca-Cola’s longstanding partner. Selman Careaga, president at Global Coca-Cola Trademark, said in a press release:
“We are excited to share our first NFTs with the metaverse, where new friendships are being forged in new ways in new worlds, and to support our longstanding friend and partner, Special Olympics International. Each NFT was created to celebrate elements that are core to the Coca-Cola brand, reinterpreted for a virtual world in new and exciting ways.”
The NFT pack, called The Friendship Box, is inspired by “shared moments of friendship” and will be auctioned off at the NFT marketplace OpenSea as a single lot. It will contain four 1-of-1 multi-sensory NFTs plus exclusive mystery items revealed only to the winning bidder when the box is opened.
The Friendship Box, which is a rare NFT itself, is packaged as a loot box that “reimagines Coca-Cola’s highly collectible 1956 retro vending machines for the metaverse.”
Packed in the Coca-Cola vintage cooler NFT are also The Sound Visualizer, an audio-based NFT capturing the experience of opening, pouring, and sharing a Coke drink, the Coca-Cola Friendship Card, an NFT reimagining the design of the brand’s famous friendship-inspired trading card from the 1940s, and perhaps the most interesting NFT of the bunch: the Coca-Cola Bubble Jacket, a futuristic take on the brand’s old delivery jacket uniforms. The jacket also features a unique 1-of-1 unlockable version that can be worn in Decentraland.
To celebrate the launch of the first Coca-Cola NFT auction, Decentraland is organizing a virtual “can-top” party in the metaverse featuring surprise guests to entertain the crowd.
Disclosure: At the time of writing, the author of this feature owned ETH and several other cryptocurrencies.
Share this article
The information on or accessed through this website is obtained from independent sources we believe to be accurate and reliable, but Decentral Media, Inc. makes no representation or warranty as to the timeliness, completeness, or accuracy of any information on or accessed through this website. Decentral Media, Inc. is not an investment advisor. We do not give personalized investment advice or other financial advice. The information on this website is subject to change without notice. Some or all of the information on this website may become outdated, or it may be or become incomplete or inaccurate. We may, but are not obligated to, update any outdated, incomplete, or inaccurate information.
You should never make an investment decision on an ICO, IEO, or other investment based on the information on this website, and you should never interpret or otherwise rely on any of the information on this website as investment advice. We strongly recommend that you consult a licensed investment advisor or other qualified financial professional if you are seeking investment advice on an ICO, IEO, or other investment. We do not accept compensation in any form for analyzing or reporting on any ICO, IEO, cryptocurrency, currency, tokenized sales, securities, or commodities.
See full terms and conditions.
Shopify Will Let Its Users Sell NFTs in Storefronts
Shopify has given some users the ability to sell NFTs in their storefronts, according to the president of the company. Shopify President Introduces NFTs Shopify is an e-commerce platform that…
Sushi Gives Away “LSD” NFTs to Announce Trident AMM
The Sushi team announced its new automated market maker by giving away copies of an LSD-themed NFT titled “Bad Trip”. Sushi Reveals New AMM “Trident” Sushi is looking to compete…
OpenSea Raises $100M for Multi-Chain NFT Plans
The NFT space has a new unicorn: OpenSea. OpenSea Plans Multi-Chain Move OpenSea, one of the leading marketplaces for the NFT space, has become the latest crypto unicorn. The firm…
How to Trade Using the Inverse Head and Shoulders Pattern
In stock or cryptocurrency trading, you may have heard of the term “inverse head and shoulders.” Also known as the “head and shoulders bottom” formation, the inverse head and shoulders chart pattern can…